Can Viacom’s Reboot Strategy Revive Nickelodeon?


Amid falling viewership and stiff competition from Netflix and others, CEO Bob Bakish is hoping a new generation of kids will embrace redos of iconic properties like ‘Rugrats,’ ‘Blue’s Clues’ and possibly ‘Clarissa Explains It All.’

In June, Viacom dumped a proverbial slime bucket on the woman who almost single-handedly turned Nickelodeon into the No. 1 TV brand for kids. The decision to part with Cyma Zarghami, who most recently served as president of the Nickelodeon Group during a 30-year Viacom run, came less than three months after another high-profile departure: In March, Nickelodeon declined to renew its contract with hitmaker Dan Schneider, creator of ratings juggernauts like All That,iCarly and Drake & Josh.

Read more at The Hollywood Reporter

Author: mike